Full Registration - $100
Student Registration - $25
Company Representative Registration - $200
CANCELLATIONS: All cancellations must be emailed to Emily Koenigsfeld at firstname.lastname@example.org no later than 5 pm on January 20, 2022, or it will be necessary to bill you for the entire registration fee.
*Hotel Room Block Information: The room block information will be given to you when you complete the registration. It will come in an email with subject line Hotel Information: 2022 MCMA Winter Workshop.
Wednesday, Jan. 26
|5 - 7 p.m.||Reception - Stoney Creek Hotel & Conference Center|
Thursday, Jan 27
|8:30 a.m.||Registration and hospitality (continental breakfast)|
|9 a.m.||Welcome and Introduction - Ben DeClue, City Administrator, Glendale and MCMA President|
|9:15 a.m.||Challenges and Opportunities in City Management, presented by Dr. David Switzer, Assistant Professor, Truman School of Public Affairs, University of Missouri|
|10:30 a.m.||Destination Creation in Any Size Community: One Business at a Time, presented by Jon Schallert, President, The Schallert Group, Inc.|
|Noon||Lunch and Business Meeting|
|1 p.m.||American Rescue Plan Act (ARPA), panel discussion (mix of cities of various sizes)|
|2 p.m.||Leading in a VUCA (Volatility, Uncertainty, Complexity, Ambiguity) World on Steroids, presented by Ron Holified, Chief Executive Officer, Strategic Government Resources|
|3 p.m.||Closing Remarks|
Stoney Creek Hotel & Conference Center
- 2601 South Providence Road
Columbia, MO 65203
- Discounted room rate is $109
- Room block will close on December 29, 2022
You will receive booking link in the confirmation email after submit registration.
Dr. David Switzer
David Switzer is an Assistant Professor in the Truman School of Government and Public Affairs at the University of Missouri. He researches local government water policy in the United States, examining how the interactions between government institutions, citizens, and the environment inform the implementation and development of public policy at the local level. He teaches courses on Local Government Management, Human Resources Management, and Public Policy Processes at the Truman School.
Jon Schallert is the only consultant and professional speaker who teaches businesses and communities how to turn themselves into Consumer Destinations. Schallert speaks to thousands annually on his proprietary 14-step “Destination Business” process, which he developed over the course of twenty-four (24) years by studying and interviewing over 10,000 independent business owners in over 500 cities and towns.
Jon’s Destination Business strategy has been used around the world by businesses large and small to help them capture more market share, even when larger, better-capitalized competitors seemingly have the advantage. His process examines how a business elevates their unique qualities that a targeted customer finds most important. When independent business owners apply Schallert’s strategy, they naturally attract more local consumers along with customers from outside their traditional marketplace. Businesses also begin to attract more free publicity from the media, which in turn attracts more consumers than traditional advertising could ever reach.
Schallert’s consulting firm, The Schallert Group, Inc., was started after Jon spent ten years with greeting card giant Hallmark Cards, where his unique marketing strategies were publicized throughout the company as “the Schallert Method”. Hallmark used his expertise on a nationwide multi-million dollar new product rollout, and tapped Schallert’s experience for their national reinvention of their card shop channel into "Destination" stores.
After leaving Hallmark, Schallert began speaking around the country in cities, towns, downtowns, and at association conventions. After years of annually conducting over 1,000 on-site consultations with business owners and studying the most successful business owners in North America, Schallert developed and trademarked his proprietary 14-step Destination Business process that he exclusively teaches today.
When Jon is not speaking around the country, he conducts his 2½ day Destination Business BootCamp® and oversees his online class, the Destination Creation Course, taught by a team of internationally based facilitators.
Some of Schallert’s corporate consulting clients include Kellogg’s, KitchenAid, Bank of America, Denver International Airport, Jiffy Lube, Ace Hardware, Anheuser Busch, and Hunter Douglas, to name a few. His insights are frequently seen in national publications such as The Wall Street Journal, The Washington Post, and Entrepreneur Magazine. He is the only consultant in the world to receive the “Top Motivator” Marketing Award from Potentials Magazine. He is a member of the National Speakers Association and the National Main Street Network.
Ron Holifield served almost two decades in City Management, including Assistant City Manager in Plano, Texas, as well as City Manager in Garland, DeSoto, Farmersville and Sundown, and on the City Manager’s staff in Lubbock. In 1996, he left city management and purchased Government Relations Specialists, where he provided strategic marketing consultation for many of the leading corporations in America, including Space Imaging, American Express, IBM, Xerox and over 50 other Fortune 500 companies, as well as NASA. In 1999, Ron sold that company and founded Strategic Government Resources to specialize in Recruiting, Assessing and Developing Innovative, Collaborative, Authentic Leaders for local governments nationwide.
Today, Ron speaks at over 50 state and national conferences and workshops each year and remains high profile in the city management profession. SGR is the third largest local government executive search firm in the nation, operates the second largest local government job board in the nation, and provides live and online leadership development to more local government executives and midlevel managers than any other company in the nation.
Ron holds a Bachelor of Arts in Government from Abilene Christian University and a Master of Public Administration from Texas Tech University.